Still wanted to build a luxury lifestyle brand around ambition, culture and community.
We helped turn that vision into a shared direction: “Pursue Passion with Purpose.” The work gave the team a clearer way to decide what the brand should say, show and create next.
We defined an ambitious, luxury-minded brand that draws from underrepresented communities and celebrates their influence.
A clear point of view helps the team choose imagery and messages that belong together.
WHAT WE DELIVERED
One direction. Across the brand.
From the story to product presentation, each part had a job to do. These applications illustrate the brand direction and potential product extensions.
BRAND APPLICATION
Recognition beyond a shirt.
Product visuals showed how the identity could live across everyday accessories.
PRODUCT PRESENTATION
A consistent family of products.
Shared branding connected different items to the same lifestyle story.
LIFESTYLE BRAND DIRECTION
Room for the brand to grow.
A fragrance presentation explored how Still’s world could extend into new product categories.
THE BRAND IN MOTION
Give the message something to move through.
Social content brings the brand’s point of view into the feed. Event promotion gives people a reason to show up.
People Who Do
An inspirational social ad and content piece for Still Community.
New Year’s party promo
An event promo showing the setting and atmosphere of Still Community’s New Year’s party.
INSIDE THE WORK
Give every creative choice a reason.
The brand dashboard connected the audience and message to the way Still should look. These are excerpts from the actual working document.
A central brand reference.
Strategy, identity, experience, and marketing planning organized in one place.
Know who the work should reach.
Audience profiles gave the team a reference for selecting messages, collaborations, and content.
A visual language to return to.
A restrained palette and shared style guidance help the work feel connected across channels.
Direction before production.
The photo brief described styling, settings, and cultural cues. Reference imagery communicates the intended style.
Working-document excerpts and visual references show the strategy process. Product mockups illustrate proposed applications.
CONNECT THE BRAND TO THE BUSINESS
A plan for what people experience.
The clothing work also addressed the offer, customer experience, and how the brand could earn attention.
PRODUCT & SERVICE STRATEGY
Define what quality means.
The product brief set out curation criteria for contemporary streetwear, including fit, materials, comfort, and versatility. It also outlined service and customer support standards.
CONTENT PLANNING
Give the story more ways to travel.
Content idea banks explored the people, cities, design choices, and cultural influences behind the brand, with suggested formats across video, photography, and editorial.
PR & MARKETING PLANNING
Connect channels to a purpose.
The marketing plan organized paid, earned, shared, and owned media. The PR brief outlined media outreach, local partnerships, events, and influencer collaboration.
These are documented strategy and planning deliverables. The plans describe recommended activity rather than a record of every campaign executed.
A PRACTICAL HANDOFF
A brand the team could keep using.
We organized the strategy, identity, experience and marketing plan into a brand dashboard, then supplied a setup guide to help the team apply it.
THE BRAND IN MOTION
Give the message
something to move through.
Social content brings the brand’s point of view into the feed. Event promotion gives people a reason to show up.
People Who Do
An inspirational social ad and content piece for Still Community.
New Year’s party promo
An event promo showing the setting and atmosphere of Still Community’s New Year’s party.