Love Is Blind’s Bartise Bowden Teases New Music Video
ScreenRant’s coverage named PAULYAE and discussed the video collaboration.
Read ScreenRant ↗︎See the IMDb listing ↗︎Her sound.
Her world.
We helped PAULYAE bring her original music to life with a recognizable artist brand and a playbook she could keep using.
Explore the work ↓︎
DO YOU BOO! ✦︎ DO YOU BOO! ✦︎
90s soul. A voice of her own.The starting point
A voice worth building
a world around.
PAULYAE was sharing covers and preparing to introduce original music. Her goals were clear: release the project, build awareness, and create more ways to earn from her artistry.
Brand identityA look fans
could recognize
Publicity campaignCoverage beyond
her own channels
Release planningA playbook for
future launches
MerchandiseAnother way to
earn at shows
See where she started: performing covers +
Her early cover performances are the starting point for this story. Our work helped give her own music a clear identity and a plan for reaching listeners.
Music video production
Give the music
something to be seen in.
We produced music videos that brought the songs into a visual world. Explore the work, including the Bartise collaboration and a video filmed at her listening party.
Featured production
When I’m in Love
Featuring Bartise from Netflix’s Love Is Blind. Music video production connected to a wider publicity and release campaign.
Brand strategy + visual identity
Make the feeling
recognizable.
Her nostalgic R&B sound and self-love message shaped the direction: a personal signature, pink clouds, playful imagery, and the invitation to “Do You Boo!”
A signature that feels personal.
What we delivered
Explore brand identity ↗︎Brand strategy · Signature logo · Visual direction · Messaging · Social branding
Personal branding / Style guide
Her style became
part of the story.
We gave her a styling direction rooted in nostalgic R&B and a modern, personal feel. She continued applying it across later releases and performances.
Personal styling carried into her original-music content.
A different outfit with the same nostalgic influence.
Her own later application of the style guide.
Campaign strategy + music video + coordinated promotion
A collaboration that
became a talking point.
We identified an opportunity to connect PAULYAE’s release with the attention around Dallas-based Love Is Blind star Bartise. Teasers played on their on-screen chemistry, creating curiosity ahead of the music video.
How the campaign worked
- Create the momentBring Bartise into the music video and build a story around the pairing.
- Give people a reason to talkCoordinate teasers and playful social interaction across their pages.
- Bring attention back to the releaseConnect the conversation to PAULYAE’s music video and release party.
Bartise Debuts NEW GIRLFRIEND!
The dating angle also became the subject of commentary outside her own channels.
Watch the commentary ↗︎The value
Explore launch strategy and support ↗︎A release story that reached outside her existing audience and gave people another reason to discover her music.
Single + album release planning
A launch plan
she kept using.
We provided single and album release playbooks covering the preparation, content, outreach, and events around a release. PAULYAE continued using that approach for future launches and listening parties.
01Build anticipation +
Coordinate artwork, teaser content, release messaging, and outreach before the music arrives.
02Make release day an event +
Bring the audience together with invitations, launch content, and a release or listening party.
03Keep the release moving +
Follow up with performances, behind-the-scenes content, recaps, and more reasons to listen.
Clouds and her signature carry the identity into the event promotion.
Later launches brought listeners together around her original music.
A playbook she could apply to the next release.
One event, more creative value
The party became
part of the video.
“Can’t Kill My Vibe” was filmed at a listening party using the promotion approach. The gathering also became content that could keep the release moving.
Watch the full music video ↗︎Media kit + outreach
Make it easier
to introduce the artist.
We supplied a media kit and outreach support to help PAULYAE connect with interview platforms. Those appearances gave her space to share the music and the message behind it.
The message in her own words
Self-love.
Spoken as well as sung.
Interview opportunities let listeners meet the person behind the songs.
Explore media kits and brand materials ↗︎
Merchandise design + production
Give fans another
way to support her.
We designed and produced merchandise she sold at shows, adding a revenue stream alongside performances.
PERFORMANCES+MERCHANDISE SALES
The signature became something fans could take home, extending the brand beyond the stage.
Explore merchandise and brand materials ↗︎Website design direction
Bring her world
into one place.
The website design brought together her music, video, shows, and shop in a colorful collage. Pink clouds and the signature connected the experience to her wider identity.
PAULYAE / WEBSITE DESIGN
The lasting value
Work that lives
beyond one release.
Her later posts show the signature, personal style, and release approach still in use. The project gave her tools to keep building her artist brand.
See the logo in a later performance ↗︎Your next chapter
Build a brand
people can feel.
Give your work a clear identity and a plan for getting it in front of the right people.
Next project Transplant →︎Make the connection to your business
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