A reason to choose it
Connect the clothes to travel, growth, and the confidence to go somewhere new.
←︎ Selected workA brand for
Inner Views Media × Transplant / Apparel & lifestyle
A brand for
people going
places.
We turned Dre’s vision of travel, culture, and ambition into a brand people could wear—and a world they could see themselves in.
See the transformation ↓︎
GO BE AN ORIGINAL.01 / The goal
Make the ambition
visible.
Dre wanted to sell merchandise, build recognition, and open doors to partnerships and distribution. We gave those goals a shared direction: a lifestyle brand for people ready for their next chapter.
A look people remember
Create a clear identity that carries across products, packaging, and promotion.
A path to the product
Bring the story and collections together in a website built for shopping.
The transformation / Website design + brand photography
From a storefront
to a brand world.
The new website brings the campaign cast, city settings, collection photography, and brand colors into one shopping experience.
TRANSPLANT / NEW WEBSITE
What we delivered
Explore website design ↗︎Website design · Product photography · Campaign imagery · Brand messaging
02 / Brand identity
A new mark.
A bigger meaning.
We moved beyond the plant graphic to a bold wordmark and city skyline: the places we leave, the cities we grow in, and the destinations that change us.
CoralPinkNavyPurpleLilac
What we delivered
Explore brand identity ↗︎Logo redesign · Logo variations · Color palette · City motif · Visual guidelines
03 / Creative direction + brand photography
The right people.
The right places.
We sourced Dallas models, artists, and influencers, chose locations from the brand guidelines, and photographed the products in the world Transplant wanted to belong to.
A cast connected to culture
More than faces
in a campaign.
Tony brought modeling experience. Briona brought fashion and influence. Tramario and Twenty brought art, music, and entrepreneurship. The casting helped connect the clothes to real ambition.
04 / Product design + packaging
The identity leaves
the screen.
We applied the new look to apparel, bags, and packaging, then created photography that made each collection feel part of the same brand.
We sourced the model and G-Wagon to support the more premium price point.
Travel products, photographed at a recognizable Dallas destination.
Product photography shows how the identity works across different styles.
Print and branded materials / Packaging design
The experience
doesn’t end at checkout.
Branded packaging keeps the identity consistent when the product reaches the customer.
Explore packaging and brand materials ↗︎Explore how we helped expand the product mix +
We proposed joggers as another way to wear the brand. They were later added to the product mix. The same identity gives future collections a consistent starting point.
05 / Campaign planning + creative
Give the story
somewhere to go.
We carried the same voice into posters, new-drop content, and sale promotions. Different formats. One recognizable brand.
The “Go” message becomes a bold campaign poster.
Brand colors and a clear collection message make the launch easy to recognize.
Multicultural styling keeps the brand connected to the people and culture it celebrates.
What we delivered
Explore launch support ↗︎Marketing plan · Awareness campaign planning · Poster designs · Social content · Promotional ads
What changed through our work
One direction.
Across every touchpoint.
IdentityA wordmark, skyline, and palette built around travel and growth.
ImageryA cast and locations chosen to connect the brand to culture and ambition.
ExperienceA website, products, packaging, and campaign that share the same story.
Your next chapter
Make your vision
something people
can see.
Bring your strategy, identity, and creative work together around the business you want to build.
Next project Kingdom Business University →︎Make the connection to your business
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